Where You Can Go Right, And Wrong, With Native Ads

Editor's note:?Dan Greenberg is the founder & CEO of?Sharethrough, the native video advertising company. James Navin is the Vice President of Strategic Operations for Sharethrough. There has been lots of talk in the digital media trade press about ?native advertising? and the opportunities for advertisers.?Yet, much less has been written about the opportunities and implications for digital publishers. Native advertising follows the format, style, and voice of whatever platform they appear on.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/v18TG85kglw/

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